My Thoughts on Instagram Hiding Likes

It’s my understanding that the like feature will still be there, you just won’t be able to see the NUMBER of likes. So it would just show “liked by lifebyallison_ and others” as opposed to showing a specific number. But you will still be able to see the number of likes that YOUR own photo has. Everyone is freaking out about it, but likes are not going to go away completely.

So as an influencer, I think this is super important. Many many people play the comparison game. “How did SHE get that many likes and I only got this many?” Stuff like that, when in reality it doesn’t even matter. I think most people are nervous as to how this is going to affect partnerships with brands and I don’t think it will have any affect. There are multiple websites that anyone can go on and audit any public Instagram account to see how many followers they have, how many of those followers are fake bots, how many likes they get, how many comments they get, etc. so I think brands will just do that. Some people are speculating that brands will ask for screenshots and in my opinion that would be very unprofessional considering there are all those free websites to easily audit accounts.

It has been said that this will cause people to put out the type of content that they WANT to put out versus what they think will get a lot of likes. I think this is true for “regular” Instagram accounts. But for influencers, likes and comments are still going to be important. I know for myself, I have a certain aesthetic I keep with my page. I only use certain colors in my photos and edit them a specific way so that my page flows well, and I’d want to keep that up. That’s another thing that helps when working with brands.

So overall, I don’t think it’ll change anything in the influencer world. Engagement will still be super important, aesthetic is important, you just won’t see the number. That doesn’t bother me at all and I actually think they should do the same thing with comments.

What are your thoughts on this?

XO, Allison

22 thoughts on “My Thoughts on Instagram Hiding Likes

  1. As a micro-blogger I am definitely worried but I know that this will be beneficial in the long wrong. I for sure play the “how many likes did __ get compared to me”.


  2. I’m not sure how this will impact the quality of the content that we see in our feeds. Curious to see if it will make a difference. And, I suspect that engagement may become more important.


  3. I think that we are putting too much energy and focus on the numbers. I agree that it’s all about engagement. Work towards building a tribe that connects with you and supports you. Those that genuinely follow you will boost your page through their willingness to engage. Others are there purely for the aesthetics and will not benefit your image/business in the long run.


  4. My opinion is that it doesn’t affect me personally, but I don’t like how they played it off like it was all about mental health and self-esteem. Until I see a positive change in the Instagram community I’m cautiously optimistic


  5. I’m interested to see how this will affect the overall IG configuration since everyone is so obsessed with likes. From an influencer POV, I’m excited to try this out!


  6. We have been without likes visibility for months in Canada and I’ve barely noticed. It didn’t impact engagement until it was rolled out in the US however but I’m hoping that will stabilize eventually. I think it’s good to avoid playing the comparison game and maybe some people will stop buying likes to superficially boost their content over others with more authentic engagement!


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